- Likes asking why. Wants to know why things are done the way they are and what can be done to make them better. Focuses on businesses but in spare time, will question anything.
- Analyzer, with an emphasis on anal. Looks at every little detail to see exactly how things work.
- Visionary, with an emphasis on wow. Likes to imagine how great your business could be. Spends countless hours lost in another world to bring creative ideas to your business.
I often notice people do certain things because they’ve always been done that way or because they believe that if everyone else is doing it, it must be right. Two pretty lame reasons, if you ask me. I guess that explains my attraction to this business. I see a lot of blind acceptance of common marketing and branding myths. And I like to question those myths.
Malcolm’s broad range of experience includes branding and marketing, structuring websites and improving online marketing, business management, accounting, and a bunch of other stuff that may or may not be useful in the future. He has worked with numerous owner-managed businesses as a marketing consultant, helping them achieve their goals through honest branding and innovative marketing.
Malcolm becomes a trusted advisor to clients, developing an in-depth understanding of their businesses and goals and essentially becoming part of the client’s team. His advice includes unique ideas for improving the effectiveness and value of marketing efforts, and he is committed to generating results that improve business performance.